Mac Indie Marketing
I suspect it’s very easy for most indie Mac developers to be ‘heads-down coders’ who don’t think too much about marketing. The cruel reality however: building that great app is only the beginning. If you are going to grow a successful company you need to market yourself and your app. The following is a collection of some helpful resources.
One classic resource is Adam Engst’s Hacking the Press series. Adam has been giving variants of this talk since the MacHack days and a more recent dissertation was given (and captured) at C4.
At that same C4 we also got to watch Wil Shipley do a talk called Monster Marketing. In it Wil talks about hype, polish, buying google ads and more.
If you are looking for a more regular supply of marketing wisdom you must subscribe to Dan Wood’s Mac Indie Marketing blog. It’s been running for a few months now and it has a lot of great advice and interviews. I highly recommend subscribing and catching up.
And then there is your blog. You do have a blog don’t you? What?!?! You haven’t posted in months! What the hell man, get it together.
Seriously though, I think a big part of marketing you and your app is putting it all out there. Sharing your experiences; your wins and your loses. Be real. Be honest. Twitter is fine, but I think spending some extra time crafting your thoughts into meaningful blog posts, that will last for years to come, is worth your time.
Posted on: February 26, 2010 – 12:09 AM
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