ProfitTrain tag line

In the spirit of the last post I want to talk about why I need to change the current ProfitTrain tag line. Currently on the product page it says “An invoice & accounting application for client-based businesses.” I wrote that tag line in a hurry when I was writing up the HTML. I remember showing a preview of the site to Daniel Jalkut and he commented how I should take it out. I never really followed up on that feedback but it’s clear to me now thats it’s not the right tag line.

ProfitTrain is not and will never be a proper accounting application and to call it such is disrespectful to the real accounting applications out there. This isn’t to say a small businesses couldn’t generate all the totals they need from ProfitTrain’s reporting system or exports but I think it’s only fair that we set expectations accordingly.

ProfitTrain is at its heart an invoice application. It provides various workflows to create them, to customize them, and to record their payment status.

I’m not sure what I’ll end up going with. If you have a suggestion let me know!

Posted on: February 1, 2010 – 8:52 PM

One Comment

  1. Mike, what about “Making client billing fun and easy”. It’s basically about billing customers, right? You want to get paid for your services and the whole process should be as painless as possible. The invoice and accounting part is just necessary evil.

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